Cappuccinos to Babyccinos
Café Sausalito partnered with creative family center Baumhaus in 2016 to offer quality food and drinks to Baumhaus families while they enjoyed Kindermusik classes or the treehouse playroom. Both brands shared a collective goal to build a community and an environment that is as adult-friendly as it is child-friendly. Because the audience at Baumhaus was so different from the customer base that visited Café Sausalito in Sham Shui Po, a new visual look was developed to better connect with young parents and toddlers while offering the same quality of light refreshments that the brand is known for.
PRINTED MENU DESIGN AND ON-LOCATION PHOTOGRAPHY
PROJECT ROLES:
- Collaborative branding direction
- Menu concept design
- Photography direction and execution
- Product styling
- Shot coordination and management
- Props and set design
- Photo retouching
- Menu layout design and copywriting
