What's for dinner?
Food delivery service Foodpanda was looking for a way to differentiate itself from other delivery service providers in Hong Kong and Singapore. Our brief was to find a way to convey Foodpanda as a solution to the market’s two problems: too many food options hindering decision-making and long queues when dining out. As an agency, we concluded that one of the toughest questions to face the local populations as a whole was the age-old, “what’s for dinner?” conundrum. Our campaign solution was to Foodpanda it, using a fortune wheel to help users quickly finalize a dining choice and having the food delivered directly to their doorstep, thus answering both of the client’s briefs.
TVC and on-the-ground activation
Project roles:
Market research and competitor comparisons
Concept design, client pitch and storyboard
- Script-writing
- Set design and sourcing
- Print assets graphic design
- Costume and prop sourcing
- Cast profiling and casting
- Set and props management
- Talent (role of foodpanda animatronic)
Case study video