Asia Designers Capsule Collection by TUMI
Online video, print advertorials, PRINT brochures, in-store activation
PROJECT ROLES:
- Video
- Interview and gather information on different KOLs
- Design individual sets based on each KOL and source props
- Source venue and shooting references
- Create shotlist
- Set design
- Copywriting for motion graphics
- Print material
- Copywriting and design for advertorials
- Copywriting and design for product brochures
- In-store activation
- Window sticker and photo backdrop design
- Outpost design
